Rising K-Pop Music Culture

Jade Torres, Writer

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In the past few years, the international music genre has grown rapidly in Western youth culture. There is a special rising trend for Korean pop music, called “K-Pop” for short. 

What sets this genre apart from normal Western music is the extra attention to the audiovisual aspect. With complex choreography and extreme visual appearance care, K-Pop is generally catered to younger listeners. Although the title “K-Pop” implies that all the songs are all flashy and all pop, it is actually a blanket term. K-Pop covers a wide genre of music, from slow and mellow to more fast and upbeat with other songs. The competitive nature of K-Pop also draws attention to itself, involving multiple agencies and groups to compete against each other on television programs and competitions. These competitions push the groups and agencies to up their game, allowing for risky, new beat music where the payoff will either be well received or widely disliked.

This genre of music has been well-received around the world, with concerts being performed in several countries and numerous fan meetings being held so fans can meet their idols.  Korean pop has gained such traction that the South Korean government has even allocated funds and groups to focus on the marketing and profit brought into the country because of K-Pop.

A popular group, BTS, has gained immense traction in the Western hemisphere. They recently appeared to perform at the New Year’s Eve concert held in New York City. Their appearance signified the rising need and want for K-Pop to be incorporated regularly in Western activities and music. Though some might say the culture and language gap might be too intense of a challenge for a hobby like singing, it cannot be dismissed that the growing youth culture focusing more on this genre demands more. An introduction of Asian music culture into the mainstream media could even promote the empowerment of other Asian subcultures, allowing for a subsequent blooming of multiple Asian elements to thrive in the Western hemisphere.

K-Pop has not only began to affect the music industry but has left a big impact on the fashion industry as well. The bright colors and flashy designs have prompted a new line of fashion trends to enter the market, allowing for even more expression. To top it all off, this massive culture wave has just begun. More idol groups and agencies have begun to rise, only prompting for a more promising future for Asian pop culture.

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